For nearly a century, Chevrolet has stood for value and style that everyone can afford. From its start as a brand to compete with Ford’s Model T to today’s high-tech family cars, Chevy has always been about bringing quality to the masses.
Now, more than ever before, it’s also a brand in transition.
Chevy is entering a new era where car buyers and the government are demanding more efficiency across the board, which means an increasing emphasis on smaller cars that sip very little fuel. The recently redesigned Chevy Volt — an electric car — is even designed so that it only uses gasoline for long, extended trips.
To drive home the point on efficiency, Chevrolet introduced a lineup of efficient crossover vehicles, some of which get more than 30 mpg on the highway.
That’s an astounding figure for a mid-size SUV, setting the bar for crossover vehicles around the world.
At the same time, Chevy is holding onto its heritage as a maker of muscle cars and powerful, tough pickups. The Camaro hearkens back to Detroit’s glory days in the 1960s, and huge, rugged vehicles like the Silverado pickup and full-size Suburban SUV still set the standard for American workhorses.
From its smallest commuter cars to its biggest, most luxurious SUVs, there’s a century of hard-working, blue-collar strength behind every vehicle.
AT A GLANCE:
TECHNOLOGY: OnStar offers safety, convenience and information; the electric Volt is already revolutionizing the auto industry.
HISTORY: Started by race-car driver Louis Chevrolet and General Motors founder William Durant in 1911. Purchased by GM in 1918.
KNOWN FOR: Affordable family cars, V8-powered performance vehicles, and tough work trucks.
2018 VEHICLES TO WATCH:
The Cruze’s diesel engine, which offers up to 52 mpg on the highway in the sedan, is now available in the hatchback model.
Chevy is adding a ZR2 package this year to give the Colorado the most off-road technology in its class.
The legendary Corvette gets a long list of improvements as it celebrates its 65th year of production.
SPOTLIGHT ON: GMC
Tough, luxurious trucks
For decades, the extensive line of GMC trucks dominated the marketplace. It was more than a simple vehicle; it was a lifestyle, and a sturdy representation of the American ideology of individualism.
Today’s GMC is determined to show the world what it can do best: manufacture long-lasting trucks for the working man.
Greater fuel efficiency, and an emphasis on integrating electric/fuel hybrid technology into the existing models, has become a part of most of GMC’s new line of trucks and SUVs. The company is bolstered by two things: its refusal to give up, even in a relatively difficult economic climate, and its clear determination to adapt to the changing demands of the market, without alienating its core audience.
GMC’s trucks are still geared toward the working man, but the working man of the 21st century. The company is modifying its template of the 20th century truck so that it encompasses the needs of the 21st century family, too.
GMC also is known for its luxury, particularly on the high-end Denali line, which offers the features of a luxury car with the toughness of a GMC truck.
In fact, the Denali line is taking on a life of its own, representing a huge portion of sales for many of GMC’s models.
It shows that this brand makes a statement in both style and power.
AT A GLANCE:
TECHNOLOGY: Developer of luxury hybrid technology for large vehicles; Denali line pushes boundaries of truck luxury.
HISTORY: Founded in 1908 to become one of the biggest automakers in the world.
FAMOUS MODELS: Yukon, Sierra.
KNOWN FOR: The premiere manufacturer of light-duty trucks and sport utility vehicles.
2018 VEHICLES TO WATCH:
The redesigned second generation of GMC’s premium compact SUV offers greater refinement and versatility.
The Denali trim of the Acadia gets even more luxurious for 2018 by adding an automatic heated steering wheel and tire fill alert.
The legendary full-size SUV gets a new color, Satin Steel Metallic, and tire fill alert for 2018.